What if selling travel wasn’t just about itineraries, but about identity, connection, and the stories travelers carry home? In this episode, Brianna sits down with AmaWaterways’ Director of National Accounts, Jazzmine Douse, to explore how purpose-driven, culturally rooted experiences are reshaping luxury travel. Jazzmine shares the evolution of AmaWaterways’ soulful experience sailings and why intentional inclusion has become both a meaningful mission and a powerful growth strategy. They also discuss how luxury has shifted to personalization and immersion, and what travelers are truly seeking beneath the surface of their requests. Tune in for a refreshing, heartfelt look at how travel advisors can sell with soul and create experiences that matter.