This month, I am sharing something very special with you.

At our May 2025 No BS Agencies Mastery retreat in Brooklyn, I got the one and only Seth Godin to speak as our expert guest. In our private fireside chat with No BS Agency owners, Seth did what he does best, and dropped wisdom left and right.

It was electrifying. Everyone in the room was furiously taking notes the whole time.

So I’ve gathered some of my favorite moments–and trust me, it was so hard to narrow it down!–to share with you and my reflections on how they connect back to the core strategies we teach inside Mastery.

This episode is all about how we make decisions in our businesses.

Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.

Tune into this episode to hear:

• What you have to remember about good decisions vs have good outcomes
• How to evaluate your decisions 
• A faulty thinking when making or evaluating decisions

Learn more about Seth Godin:

• Website
• Seth’s Blog
• Akimbo Podcast
• Facebook: @sethgodin

Resources:

• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com