What if your job isn’t to solve a problem, but to cause one?

I know, causing problems sounds like the last thing you want to do in your business or in your life. Most of us were taught to show up and help fix problems.

But in this clip from our fireside chat with Seth Godin at the No BS Agencies Mastery retreat, Seth explains that the people who are really winning in business and in influence know how to create tension.

Tension is what makes someone say, hey, I didn’t know this was a problem and now I need it solved! Which is where you come in.

Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.

Tune into this episode to hear:

• How do you introduce tension and then become the source of relief
• Why the real problem is rarely what the client thinks it is
• How the Lead Product fills in the story, clarifies the problems, and positions you as the solution

Learn more about Seth Godin:

• Website
• Seth’s Blog
• Akimbo Podcast
• Facebook: @sethgodin

Resources:

• E. 253: Back to Basics: The Lead Product
• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com