It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing.

Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all things PPC.

She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them.

We deep dive into PPC this week on the EDGE!

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