May 26, 2025

ep. 263 How to Use YouTube to 10X Your Sales w/ Mike Ligouri

48 minutes

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian is joined by Mike Liguori, founder of Live Your Truth Media, a content agency helping entrepreneurs and brands build powerful YouTube channels and podcasts. This conversation is a deep dive into the real reason content builds trust—or doesn’t—in today’s online space. From the dangers of chasing vanity metrics to navigating content creation inside a power-couple household, Mike brings a mix of heart, strategy, and serious real talk that every content-driven entrepreneur needs to hear.

Topics Covered:

What’s really causing the “trust recession” in online marketing today

Why creators need to focus less on tactics and more on building relationships

The difference between ego-driven content and mission-driven messaging

Why external validation is killing your content effectiveness

How YouTube has evolved into the #1 platform for long-form, trust-building content

Why just uploading your Zoom recordings isn’t enough anymore

Mike’s no-fluff advice for anyone feeling overwhelmed by content creation

The truth about podcast burnout—and why 88% never make it past 8 episodes

What it’s actually like building a business with your entrepreneur spouse

The power of playing the long game and trusting your own creative process

"But the thing is, when it comes to building relationships, it's the opposite. We have to show up without ego and receive people where they are and meet people where they are online—with our message, with our content, the way we speak to them." – Mike

CONNECT WITH MIKE

Instagram: @mike.ligouri

LinkedIn: Mike Ligouri

Website: mikeligouri.com

CONNECT WITH JILLIAN

Follow me on IG: @thejillianmurphy

Join my Facebook Community: https://bit.ly/sellingsecretsgroup

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