Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode features a down-to-earth and insight-packed conversation with Payton Moran, a seasoned business coach, messaging expert, and event strategist. With four businesses under her belt, Peyton brings practical wisdom around client acquisition, building authentic messaging, and creating events that are both intentional and energizing.

In this episode, Jillian and Peyton dig into why most marketing problems are actually messaging problems, how overthinking your clarity is costing you clients, and what makes Payton’s signature event, Build Your Own Brand, a standout experience in a crowded space. If you're ready to clean up your offer, attract more aligned clients, or even start hosting your own events—this episode is packed with the real talk you need.

Topics Covered:

"When you have a really comprehensive and clear message, it should be able to answer every other question that you have. Like if you're worried about your prices or your offers or where you're going to show up online, the message should be able to power all of that." – Payton

CONNECT WITH PAYTON:

Instagram: @paytonmoran_

CONNECT WITH JILLIAN