Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a way that all parties benefit greatly - which results in both immediate and long-term success.

Bob Burg is the author of the new book The Go-Giver Influencer and he is joining the show to talk about his newest parable. You may know his most popular book "The Go-Giver" which has been named by Inc. Magazine as one of the most motivational books ever written.

Bob has some great insight into how you can get more sales by having a giving heart and he shares with you his 5 secrets of genuine influence. Listen to the shortened edition of EDGE of the Web as we talk to this best-selling author today on the EDGE!

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