We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't.

But Allen Gannett, CEO of Trackmaven, says that isn't true and recent research shows that there is a predictable science behind achieving success in any creative endeavor.

His new book "The Creative Curve: How to Develop the Right Idea at the Right Time" is out on June 12 and with this book, Gannett hopes to overturn the mythology around creative genius.

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