Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads.

We covered a variety of topics in this episode including:

• Lean Back vs. Lean Forward environments - Facebook audience's tend to be lean forward while YouTube and TV have lean back audiences
• Vertical Video - it works and why you should try it
• Instagram Stories and IGTV
• The Differences between YouTube and Facebook in watch time and engagement

All these topics and more, this week, on the EDGE!