All this month, I’ve been getting real about the changes that are happening in my business.

There have been so many decisions to be made about how to market, how to design offers, and how I can best help people really do the thing I’m teaching them to do. 

Here’s the thing, I don’t really think of myself as a coach, even though I’ve been in the coaching industry for years. I tend to think of myself as a consultant, a guide, or a teacher because I focus on tactics and strategies in our programs. And we have other people do a lot of the “real” coaching.

But even though I don’t call myself a coach, I’m part of this industry. And I have a lot to say about what sucks about it and the big misconceptions people get sold about it.

Today I dig into why coaching isn’t just showing up, giving advice, and collecting enrollment fees in your sleep. Helping people get what they want and achieve their goals is actually one of the hardest–but most rewarding–things I’ve ever done.

Tune into this episode to hear:

• The behind-the-scenes practical and emotional labor that goes into coaching
• Why coaching is extra challenging if you’ve got even the slightest control freak tendencies
• How the coaching industry can take teaching radical responsibility to toxic places
• The moments that keep me coming back to teaching, even with the industry’s issues 

Mentioned:

• The 7 Habits of Highly Effective People, Stephen R. Covey

Resources:

• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com