Today I’m talking with Alexandra Janelli, founder of GoBurble, the next-gen hypnosis app that lets you build your own guided session in four clicks. Think “choose-your-own-adventure” for your subconscious. We talk about why willpower taps out after lunch, how safety turns off the snack siren, and why identity is the missing ingredient in your weight loss.

Alex and I also spill the tea on our collab: Stop Dieting Forever inside GoBurble. It’s my identity-based weight loss philosophy translated into subconscious language so your brain stops arguing and starts upgrading. No moralizing food. No “start over Monday.” Just you, calm and in charge.

If meditation never quite stuck, this is your bridge: short, personalized tracks, different every time, designed to help you feel safe, hear your natural “I’m done” signal again, and rewire the habits that keep you stuck on the struggle bus.