Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a spicy and high-impact conversation with Lucy, the copywriter and messaging strategist behind My Right Hand Woman. She helps women-owned businesses sharpen their words, deepen their messaging, and finally make their content actually convert. If you’ve ever felt like your content is cute but not selling—or if your bio still says “I help people transform their lives”—this episode is your wake-up call.

From roasting generic Instagram bios to rewriting what it means to sell in the DMs, Lucy breaks down the exact ways to fix content that just isn’t working. If you're tired of checking the content box but still hearing crickets, this one’s for you.

✨ Topics Covered:

“I think we put so much pressure on ourselves to be like spicy or controversial or provocative because we've been told we're in the attention economy and we need to just get attention. But honestly, it's so much more important for you to be clear, to have one core message that you say again and again, and you're known for something and you're untouchable for something that no one else can do the same way that you can.” – Lucy

CONNECT WITH LUCY:

Instagram: @mywritehandwoman

Facebook Page: My Right Hand Woman

Website: mywritehandwoman.com

LinkedIn: Lucy Bedewi

CONNECT WITH JILLIAN