It's important that you're building your personal brand on a strong foundation. But it's easy to look at what others are doing and click "copy - paste". But if you try to build your brand around someone else's expertise and not your own, it's going to be tough going.

What do you have the credibility to share?

What do you have the credibility to coach others through?

What do you have the credibility to teach?

If you've successfully and repeatedly helped others to do something (lose weight, make more money, land media), you have the credibility to teach that thing.

If you yourself have successful and repeatedly done something (raised your credit score, gotten out of debt, bought real estate, built a website), you have the credibility to teach that thing.

Even if you think that what you know isn't "sexy" there are people out there who need clarity around what YOU provide. So focus on finding and sharing THAT versus doing what you see others do whether you have the credibility to do it too or not.