In This Episode:

* What led Ginkgo Public Relations founder Cher Hale to move from Las Vegas to Portland, Oregon* How she took her business full-time in a new-to-her city* How her mom’s romance novels inspired her to discover a bold new Why for her business* What action that new Why led her to take and how she’s showing up in new ways because of it

What do you want?

It’s a simple enough question.

What do you want from your life? From your business? From the work you do on a daily basis?

What do you want from your home? Your relationships? Your community?

It’s a simple question—but it’s not easy.

Answering this question—even imperfectly—can give you more confidence in managing and even embracing uncertainty.

What do you want is not an easy question for me to answer.

What I want is often influenced by what others have, what they do, and what they’re going after. What I want is often an effort to prove that I’m good enough, smart enough, and goshdarnit, you should like me.

I’ve been working hard on making sure that I’m really honest when I answer that question. It takes some soul-searching and a willingness to admit that I’ve been on the wrong path. But it’s been oh-so worth it.

Because when I know what I want, I can make much stronger plans for my life and business. I can pursue more decisive action. And I don’t have to wait around for the approval or praise of someone else.

Today, we’re talking about how knowing what you want—and discovering a clear vision for your life and business—can help you navigate uncertainty and even embrace it.

My guest is Cher Hale, the founder of Ginkgo Public Relations.

Cher is full of incredible stories of figuring out what she wants and taking action to make it happen—from making a big personal moving, to going full-time with her business, to embracing a bold new “why” for her business.

We talk about why she made the move from working on the Vegas Strip to getting weird in Portland, how she used retainer clients to take her business full-time, and how she rewrote some of the harmful mindsets she held. We also talk about her mother’s erotic romance novels and how Cher was inspired to make a big shift in who she serves with her business and why.

Don’t worry—this interview is completely PG.

Now, let’s find out What Works for Cher Hale!

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