The Jillian Murphy Show

ep. 312: Biggest Lesson in Sales as an Entrepreneur

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Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode dives deep into the heart of storytelling, authenticity, and emotional connection with Pernilla, a brand strategist and storytelling expert who helps entrepreneurs transform their message into a movement. In this episode, Jillian and Pernilla unpack what it really means to lead with your story, to connect beyond the highlight reel, and to build a brand rooted in truth, not trends.

This conversation will speak to every entrepreneur who’s tired of surface-level marketing and ready to create impact through genuine connection and narrative power.

Topics Covered:

  • How storytelling creates emotional trust and builds authority faster than strategy alone
  • Why vulnerability isn’t weakness—but the bridge to real influence
  • The danger of “perfect” branding and how it disconnects you from your audience
  • Pernilla’s process for helping clients find their “core story” and turn it into magnetic content
  • The role of self-awareness in marketing and how to align your brand with your true values
  • Why audiences crave imperfection and relatability in the digital space
  • How to balance storytelling with sales without feeling manipulative
  • Real talk on showing up online when you’re evolving personally and professionally

    • “You need to ask yourself would you buy from you” – Jillian

    CONNECT WITH KIMBERLEY:

    Instagram: @pernllla

    Facebook: Pernilla

    Solin: www.solin.stream/pernilla

    CONNECT WITH JILLIAN

    • Follow me on IG: @thejillianmurphy
    • Sign up for my FREE Webinar → go.thejillianmurphy.com
    • Join my Facebook Community: https://bit.ly/sellingsecretsgroup
    • Learn to create Stories That Sell here
      • ...more
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      The Jillian Murphy ShowBy Jillian Murphy
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