We're officially expanding into North Jersey with a new branch of Coastal Fertilization—and it's been an eye-opening process. From a slower start in a new market to seeing competitor pricing that honestly doesn't make sense, this episode is a real-time look at what's actually happening behind the scenes. But the biggest takeaway? We raised our prices by 7% this year. And yes—we lost customers. Almost exactly the percentage we raised. But now? We're replacing them with better customers at better prices.

In this episode, I break down:

• Why raising your prices is necessary to grow

• What cheap pricing is really costing you

• How pricing reflects your brand and service

• Why you need to raise the bar if you raise your prices

If you've been hesitant to raise your prices… this is your sign.

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