This week’s show comes to you from Austin, Texas, where I chat with fellow Austinites, Bryan and Jeffrey Eisenberg. They are the co-authors of New York Times bestsellers like Call to Action and Waiting for Your Cat to Bark. For almost 20 years, Bryan and Jeffrey have helped B2B and B2C companies such as HP, Google, Intel, Cancer Treatment Centers of America, GE Healthcare, Overstock, NBC Universal, Edmunds, Travelocity, and others to craft marketing strategies that work, emphasizing the optimization of customer experience in order to convert more leads, subscriptions, and sales. 

You can find show notes and more information by clicking here: http://bit.ly/1FqmfRr