When it comes to demographics, millennials and Gen Z are the two that marketers are desperate to figure out.

Their influence is huge, yet have a tendency to adopt new habits much faster than previous generations which can make it feel like playing some sort of digital version of cat and mouse.

In this week's episode of Lets Run Facebook Ads: The Podcast, James and Liv chat about the recent shifts in the shopping behaviours of millennials and Gen Z, and what it could mean for those trying to sell to them.

You can find the full Gen Z and Millennial report here - https://www.drapersonline.com/guides/gen-z-and-millennials-2021#content

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You can now watch the episode on Youtube!