In this eye-opening episode of The Birth Lounge podcast, HeHe is joined by Jenn Thatcher, the founder and CEO of Zebra, to discuss the alarming truth about the misleading marketing of 'natural' products. They delve into Jenn's personal journey from battling her children's health issues to creating a truly clean and transparent brand. They break down the harmful ingredients often found in everyday wellness products like deodorant and toothpaste, and why the term 'natural' is frequently misused. Jenn shares insights on how to read personal care product labels, the significance of third-party certifications, and the intricacies of sourcing clean ingredients. This episode is packed with essential information for anyone looking to make informed choices about their personal care products and overall health.

00:00 The Deceptive Marketing of 'Natural' Products

01:05 The Struggle to Find a Clean Deodorant

03:06 The Painful Journey of Testing Deodorants

06:09 Discovering Zebra Deodorant

06:40 Interview with Zebra's CEO, Jenn Thatcher

06:55 Jenn’s Personal Story and Motivation

07:43 The Birth of Zebra: A Transparent Brand

08:42 The Importance of Clean Ingredients

12:49 Jenn's Family Health Scares

24:31 The Challenges of Sourcing Pure Ingredients

32:10 The True Cost of Quality Products

38:40 The Dangers of Antiperspirants

41:18 The Hidden Dangers of Fragrances

43:29 Petroleum-Derived Ingredients in Beauty Products

44:46 Decoding Labels: Identifying Harmful Ingredients

46:27 Trust Issues with Beauty Brands

47:25 Zebra's Commitment to Transparency and Safety

55:05 The Hydroxyapatite Debate

01:02:02 Concerns About Traditional Toothpaste Ingredients

01:08:25 The Problem with Dental Floss

01:14:10 Sourcing and Transparency in Beauty Products

01:16:59 Conclusion and Final Thoughts

Guest Bio:

Jenn Thatcher left a successful career as an international artist to found ZEBRA. Jenn believes her children were victims of dirty products and a system that is designed to trick consumers. Her son Jack’s diagnosis of a brain tumor made her even more vigilant at researching every single ingredient in the products her family was using.

She realized that products are really not always as natural as they seem. She decided if she wanted something truly safe, and high performance she was going to have to create it herself. This is how ZEBRA was born.

Jenn’s faith and love of country is woven into ZEBRA, not only are the ingredients in the products “black and white,” but she lives by the idea of the constitution and the Bible being black and white as well. ZEBRA is a non-toxic, freedom loving brand who answers to no one but the Creator himself.

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