You know that the families who need us are using social media to find us, and having a presence is so important. But putting yourself out there on social media can feel so overwhelming. You're unsure where to start, especially with the million other daily professional tasks and personal responsibilities taking up so much time. We're right there with you!

That's why we're so excited about this podcast episode with lactation consultant, doula, and social media expert Tiara Caldwell LPN, IBCLC. She runs through the different social media platforms, the way in which they are useful, where to begin, how to get your feet wet, and how to be the genuine YOU through what you post and share. Her tried and true approach will put you at ease and make you feel capable of connecting on social media in an authentic way with other professionals, clients, and potential clients. Take a listen and grow with us!

Tiara Caldwell is a nurse, doula, and IBCLC in the DC metro area. She provides doula services, childbirth education, and lactation help to parents through her company Crowned & Cradled which she started in 2015. Early in her marketing endeavors, Tiara found the value in having a strong social media presence, and through that has explored different ways to engage her audience and speak to her ideal clients. As a mom of four, Tiara has learned ways to maximize the small windows of time in her day to make the biggest impact online. Her desire is to educate and encourage other professionals to throw out all the trendy influencer marketing techniques and be comfortable with their own unique voice.

"And also a lot of times it's free. So why not do something that will potentially expand your business, get you more comfortable with sharing about yourself and your business, and get seen?”

In this episode, we will cover:

• The importance of having a social media presence (02:41)
• How to know which platform will serve you the best (07:44)
• Instagram vs Facebook and where to start (10:23)
• Why we don’t need to be the expert on everything (16:44)
• How to find your unique voice and stand out online (20:54)

Links and Resources

• Instagram: Birth-Ceo instagram.com/birthceo/
• Instagram: Birth-ish Podcast instagram.com/birth.ish/
• Social Media support: paperlesslactation.com/social
• Birth-ish Podcast - Listen to: anchor.fm/birthishthepodcast
• Marketing Your Private Practice Course: learn.anniefrisbie.com/market
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. 

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music