Most of us in private practice set out with the goal to help parents and babies breastfeed. All of a sudden, we find we have a private practice business in our hands. And just like those bundles of joy in the arms of the parents with which we work radiate endless potential, our business pulses with a similar potential for growth and a life of its own. Goals begin to ruminate and make their voices known. Which goal to grow? Which to hold on to until another date? This can be especially difficult when the potential seems equal for all of them. Where to begin? 

Setting business-related goals can be invigorating and daunting at the same time. This episode is the first part of a two-part installment on setting and reaching business goals. Our time together focuses on how we can harness the power of our internal tendencies and mesh them with the SMART goal-setting strategy. Tune in to grow with us!

"And how can I set myself up to be able to execute these small tasks that are going to actually reach my big goal, you know, to bring another example from their creative worlds.”

In this episode, we will cover:

• Why it’s important to set business related goals (03:26)
• The difference between business and personal goals (07:35)
• Setting goals using the SMART method (12:15)
• Comparing realistic and attainable goals (13:41)
• Understanding benefits and consequences (23:26)

Links and Resources

• Check out the Lactation Private Practice Essential Course for 50+ hours learn.anniefrisbie.com/course
• Gretchen Rubin's book and quiz: quiz.gretchenrubin.com
• SMART Criteria: mindtools.com/pages/article/smart-goals.htm
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. 

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music