We love Pinterest - we’ve used it as a way to keep those picture-perfect ideas for classroom parties, favorite outfits, and delectable recipes. It keeps everything neatly organized and easily accessible. What we did not realize is that some savvy consultants and business people are harnessing Pinterest on an entirely different level. Turns out, Pinterest isn’t just a useful virtual filing cabinet, it also holds the capability to create community, is a fantastic way to educate, and it can create traffic to your business. The bonus is it is FREE! 

On today’s show, Annie and Leah chat with Missy Campbell all about how to best utilize the magic of Pinterest in your business. Missy shares with us how it’s not just for recipes and outfit ideas but the powerful tool it is for our service-based businesses. We learn some of the ins and outs of Pinterest and how this search engine can help extend the life of our content so we don’t have to spend hours a day on social media. She breaks down for us how to get started using Pinterest as quickly as today.

"I think with Pinterest, you can really have some fun with it, without it feeling too much like social media obligation and still get some traction from it."

In this episode, we will cover:

• How Missy got started with Pinterest (02:54)
• Defining the hierarchy of Pinterest (06:28)
• The best type of content for Pinterest (12:56)
• Why your follower count doesn’t matter too much (16:01)
• Using Pinterest in a collaborative way (21:53)

Links and Resources

• Check out the Lactation Private Practice Essential Course for 50+ hours learn.anniefrisbie.com/course
• Creating a Business Account in Pinterest: help.pinterest.com/en/business/article/get-a-business-account
• Missy's Website: tasteofsimple.com
• Missy on Facebook: facebook.com/tasteofsimple
• Missy on Instagram: instagram.com/tasteofsimple
• Missy's Pinterest Page: pinterest.com/tasteofsimple
• Missy on Twitter: twitter.com/tasteofsimple
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. 

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music