Real Estate Coffee Talk

Ep. 48: 5 Ways to Use Instagram Reels to Build a Hyperlocal Audience


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Hey you guys! If you're a real estate agent trying to grow your local audience, boost engagement, and capture more leads (because let’s be real, who isn’t?), then you need to hit play on this one ASAP.

In today’s episode, we’re diving into 5 creative ways to use Instagram Reels to build a hyperlocal following(**cough cough** NOT OTHER AGENTS) that’s totally obsessed with your content.

Learn how to use ManyChat automations to drive people into your DMs, send them lead magnets, and get them into your CRM without even lifting a finger. Talk about working smarter, not harder! 🙌

Key Takeaways:

  • Why checking search data before you post is key to creating content your local community actually wants to see!
  • How to set up Google Alerts to stay on top of trending events, new developments, and hot neighborhoods in your area.
  • How to use each strategy to capture leads using ManyChat automations.
  • Why It Matters: Building a hyperlocal audience with Instagram Reels not only boosts your visibility in your community, but also turns followers into potential clients—helping you capture leads and grow your real estate business faster than ever.

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    Follow me on Instagram at ⁠⁠@theleadsuite⁠⁠ – Get more real estate marketing tips, hacks, and strategies to grow your business!

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    Join the VIP waitlist⁠⁠ for the ManyChat lead gen course & templates! Drive leads with automations and chatbots!

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    Resources Mentioned in This Episode:

    • Google Alerts
    • AnswerThePublic
    • Grow & get more leads on Instagram ⁠with this baby⁠.
    • Grab ⁠50 Free B-roll ideas⁠ for real estate agents.
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      Real Estate Coffee TalkBy Sarah Hilton

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