Behind every great lactation consultant is an incredible administrative assistant.

Our guest for this episode is Amanda Sherwin, the owner of The LC's Concierge, a virtual administrative business that provides services dedicated to meeting the needs of lactation professionals working in private practice.

Amanda used skills acquired through her past careers as an elementary school teacher and camp director to help her build her business. She was drawn into the lactation world through her decision to breastfeed her two beautiful children – a choice that she made the moment she discovered that she was pregnant.

She took prenatal and birthing classes and bought books, but still found breastfeeding her firstborn to be incredibly challenging. Amanda reached out to Beth Myler at Mahala, who diagnosed her baby with posterior tongue tie. Within a week of being treated, Amanda’s daughter gained 12 ounces.

When Beth decided to return to school for her nurse practitioner’s degree, she asked Amanda if she’d be interested in providing administrative support for her practice – and Amanda jumped at the opportunity. Today, she handles scheduling systems, communications, social media management, and website management.

“My experience with breastfeeding my two children is what brought me into this world, and the amazing women and support that I had crowd-surfed me through that journey.”

In this episode, we will cover:

• The work and values that a lactation administrative assistant does (05:16)
• What the best parts of lactation administrative work are (10:54)
• How to find the perfect administrative assistant for your lactation business – and exactly what to ask them (15:54)
• Our best tips for working effectively with your administrative assistant (20:38)
• The emotional rewards that all parties (including patients!) receive when your assistant is a great fit (24:18)

Links and Resources

• The LC's Concierge: http://thelcsconcierge.com/
• Breastfeeding Made Simple: Seven Natural Laws for Nursing Mothers by Nancy Mohrbacher & Kathleen Kendall-Tackett http://breastfeedingmadesimple.com
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Lactation Private Practice Essential Course: https://learn.anniefrisbie.com/grow
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. You can email us questions and comments at [email protected].

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music