After a 23-year journey building Non-Linear Creations into a marketing giant with more than 120 employees, Randy Woods sold it in 2017 to Valtech. Valtech is a distinguished digital agency offering marketing, digital technology, and business transformation consulting services.

Post-sale, Woods now serves as the SVP of Strategic Growth Opportunity at Valtech, a role dedicated to identifying potential acquisitions for the business. In the latest installment of Built to Sell Radio's Inside the Mind of an Acquirer series, we sit down with Woods to discuss how to:

• Make your company irresistible to an acquirer.
• Leverage a "put option" to cover your downside.
• Understand the factors that influence how acquirers value businesses.
• Target potential acquirers who would see your company as a strategic addition.
• Avoid deal breakers during negotiations with potential acquirers.