How do you make the most out of events and conferences as part of your marketing?  As  I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. 

I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events.  It's a fascinating conversation which I hope you enjoy. 

Resources and links

• Find out about Abbas Marketing here 
• Check out JLL’s website
• Find out more on UKREiiF

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

Ways you can support this show 

If you like this show don’t forget that you can help me to spread the work by:

• Sharing about the show on social
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify 
• Or telling a friend about the show who you think will benefit.

Your support is much appreciated and helps more people to get to hear our interviews.

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025