If you run a service, my guess is you've dreamt of owning a product business instead.

Service businesses are such a mess – demanding clients, scope creep, and more often than not, slow growth.

Which leads many service company founders yearning for a product. They tinker with a product on the side, often sucking cash and other resources out of the service business to fund the development of a product, which can compromise the health of the service business.

But there is an alternative: why not sell the service side of your business to have the cash and the freedom to properly invest in your product idea?

That's exactly what Talia Mashiach, the founder of Eved, did.