Have you ever stayed in a fancy hotel and wondered how much they pay Aveda for those little bottles of shampoo? Turns out, there is a company called Pacific Direct that acts as a middleman between the hotel chain and the company supplying the shampoo.

U.K.-based Pacific Direct was earning £3.3 million when founder Lara Morgan decided to sell. She got multiple offers for her company and ultimately sold it to a private equity group for £20 million. During our interview, Morgan shared her wisdom on how to sell your company, including:

• What to do if your acquisition falls apart at the last minute.
• How to reward your employees when you sell.
• How a “drag and tag” clause in a sale to a private equity acquisition works.
• How to evaluate multiple offers to buy your business.