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Ep. 59: How his $40K side hustle became a full-time career ft. Colin Rocker
This week on The Creator Spotlight Podcast, Francis is joined by Colin Rocker, a creator focused on career and corporate content. Colin shares his journey from skepticism about TikTok to becoming a successful content creator with a mission to educate 'first-generation professionals'.
--
Follow Colin
- TikTok
- YouTube
--
Timestamps
00:00 Introducing Colin Rocker
01:11 The many failed attempts before finding success
03:23 Defining the niche 'first-generation professionals'
05:46 Diversifying your platforms: Instagram vs TikTok
08:00 The most valuable skills needed as a creator
15:11 Going all in as a full-time creator
18:39 The value of personal brand identity
23:51 Monetizing your audience, ethically
29:21 Attracting a diverse audience
32:32 Managing your time as a full-time creator-entrepreneur
38:29 Creating meaningful, positive content
42:46 Building a welcoming community
46:17 The challenge and rewards of writing a newsletter
49:54 Personal experience in a post-information world
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By Creator Spotlight
5
66 ratings
This week on The Creator Spotlight Podcast, Francis is joined by Colin Rocker, a creator focused on career and corporate content. Colin shares his journey from skepticism about TikTok to becoming a successful content creator with a mission to educate 'first-generation professionals'.
--
Follow Colin
- TikTok
- YouTube
--
Timestamps
00:00 Introducing Colin Rocker
01:11 The many failed attempts before finding success
03:23 Defining the niche 'first-generation professionals'
05:46 Diversifying your platforms: Instagram vs TikTok
08:00 The most valuable skills needed as a creator
15:11 Going all in as a full-time creator
18:39 The value of personal brand identity
23:51 Monetizing your audience, ethically
29:21 Attracting a diverse audience
32:32 Managing your time as a full-time creator-entrepreneur
38:29 Creating meaningful, positive content
42:46 Building a welcoming community
46:17 The challenge and rewards of writing a newsletter
49:54 Personal experience in a post-information world
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