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As customers become more demanding, businesses must work fast to release new products and provide a high-quality customer experience. To keep up, ING took a radical approach one might expect from a Silicon Valley technology company, not a big bank. Bill speaks with the CEO of ING Netherlands, Vincent van den Boogert, about his company’s abrupt shift to operating as an agile organization. Is it, in his words: Brave, braver, or stupid?
By Harvard Business School4.6
102102 ratings
As customers become more demanding, businesses must work fast to release new products and provide a high-quality customer experience. To keep up, ING took a radical approach one might expect from a Silicon Valley technology company, not a big bank. Bill speaks with the CEO of ING Netherlands, Vincent van den Boogert, about his company’s abrupt shift to operating as an agile organization. Is it, in his words: Brave, braver, or stupid?

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