The Hunt for Incredible

Ep 70: The Road to $10 Million - Hotel Acquisition Through The 4 Pillars Framework With Brian Luebben


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Hotel investor Gideon Spencer sits down with Brian Luebben on his podcast, Action Academy, for a masterclass on the brutal realities nobody talks about after buying your first business.

Most acquisition advice stops at the deal closing—leaving new owners drowning in operations they never planned for. Brian and hospitality investor Gideon Spencer expose the brutal truth: buying the asset is only 33% of the journey.

In this no-BS breakdown, they reveal the missing phases that separate passive income dreamers from actual wealth builders—plus the four business pillars that determine whether your acquisition prints money or bleeds it.

What You'll Discover:

  • The Gap Strategy - Why cloning competitors keeps you average, and how identifying their biggest weakness captures untapped market share instantly
  • The $100K Pre-Product Launch - How Brian generated six figures before creating an LLC, bank account, or even finishing his offer (and why this validates everything)
  • Profit First Reality Check - The cash flow framework that put a million dollars in Brian's pocket after years of "reinvesting" himself broke
  • The One-Three-One Framework - How to train employees to solve problems independently instead of making you the bottleneck


"We did $100,000 in revenue for Action Academy before I had a bank account, a business, an LLC, or even a product." - Brian Luebben

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The Hunt for IncredibleBy Gideon Spencer

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