Does your brand express your point of view? Or does it just tell people what you do?

If you want to position yourself as the go-to person in your industry–to become a brand people look up to, that they know, like and trust–you have to know what makes you different from everyone else doing the exact same thing you do.

Your personality, your skills, your history, your world view, those are the things that no one else has that will make you the person everyone suggests when someone needs to hire in your industry.

Today, I’m talking to Hillary Weiss about what it takes to go from thinking there’s not much special about how you do things, to building your brand on your unique approach.

Hillary Weiss is the creative director, positioning coach, and founder of Statement Piece Studios. She's also the cohost of the cult favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW).

Hillary has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos.

Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

Listen to the full episode to hear:

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