Guest speaker, Steve Fleiszer, joins today's conversation. Steve is a seasoned marketing expert. Steve shares his insights into the critical role marketing plays in the sales process and how companies can leverage marketing strategies to generate more sales.

Main discussion points:

1. What is the role of marketing in the sales process?

Marketing is not just an add-on to the sales process; it is a critical component that sets the stage for successful sales. By using marketing strategies to build relationships with customers, you can generate more sales and increase profits. Thanks to our guest speaker, Steve Fleiszer, for sharing his insights and expertise on this important topic.