What if one simple idea could transform the way athletes fuel their bodies? In this episode, we explore the birth of the very first sports nutrition bar back in the 1980s—a product that forever changed performance and recovery. Can you guess what it is?

You’ll hear the story behind its creation from one of its creators, Jennifer Maxwell, from the spark of inspiration to the trial-and-error experiments that nearly derailed it. Along the way, the creators faced unexpected setbacks that tested their resolve, but ultimately paved the way for a groundbreaking innovation. More than just a snack, this bar reshaped the entire sports nutrition industry and sparked a wave of creativity that continues today. Join us for a story of grit, vision, and the power of an idea that fueled athletes worldwide.

Jennifer continues to share the reason why she is back in the business with a yummy and healthy NEW product, JamBar!

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