This week on Creator Spotlight, Francis is joined byJordan DiPietro — former Motley Fool exec, CEO of Hampton, and writer of the Signal//Noise newsletter. Jordan shares the three big bets he’d make on the future of creators, why community now matters more than audience, and the lessons he’s carried from two decades in media, newsletters, and leadership.

Read the newsletter: https://www.creatorspotlight.com/p/jordan-dipietro

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Follow Jordan

Newsletter: https://jordandipietro.com/subscribe?utm_source=podcast&utm_medium=guest&utm_campaign=creator+spotlight

LinkedIn: https://www.linkedin.com/in/jordan-dipietro-9ba3b75/

X/Twitter: https://x.com/dipietromedia

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Francis

LinkedIn: https://www.linkedin.com/in/francis-zierer/

Twitter/X: https://x.com/FZierer

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Timestamps

00:00 Introducing Jordan DiPietro

01:08 The 3 moves to bet your career on

08:16 These creator economy trends are dying

17:20 Communities are the next search engine

19:42 The non-negotiables of a successful community

29:00 Audience vs community, the key differences

32:25 What you need to last in the creator economy

37:53 It's marketing all the way down

41:49 Signal//Noise

45:46 When to quit your job as a creator

50:36 The value of relationships in business