In today's world of big data, is technology improving endurance sports coaching or is it just a distraction for coaches and athletes, alike? As the advancement of performance technology outpaces actual use, coaches are faced with staying on top of new developments while also sifting through a lot of noise. Are you prepared to get the most out of your athletes' data?

WKO Product Lead Tim Cusick explains how he thinks coaches should approach the relationship between data and coaching. In addition to coaching high performance athletes, Tim leads the WKO team to develop and implement advanced data analytic tools for WKO software.