In this podcast episode, Manning Sumner welcomes Hilary Hoffman, founder and CEO of The SOTO Method. The SOTO Method is a highly efficient fitness regimen for anyone deeply committed to self-improvement but strapped for time. It consists of a mix of cardio and sculpting movements designed to maximize burn and efficiently deliver a full-body workout in 45 minutes or less with timed intervals of SOTO: “Sixty on. Ten on”. In this podcast episode, Manning and Hilary talk about holding on for one more second, showing up for yourself, having goals and a target to stay accountable. As well as, when to take constructive criticism, how timing in business is everything, remembering your why and never losing your authentic voice in business; and if you are going to build something, you have to deeply love it, be committed to it, and be willing to ride the highs and lows with the willingness to never stop.