On this episode,we are talking about the Persuasion Slide Theory, developed by Roger Dooley in 2013. This theory was first presented at the ConvesionSUMMIT in Frankfurt, Germany as a model or container into which other persuasion theories can fit. It integrates many different theories of persuasion that tend to operate separately of each other into a practical and applicable business model. 

 You can find show notes and more information by clicking here: http://bit.ly/1kIaScz