This episode of Finding Your Competitive Edge features Brand Builders Group’s Director of Strategic Growth, Elle Petrillo!

When it comes to your personal brand, there is NO FORMULA that works for everyone: it needs to be customized to who YOU ARE and what YOU want to ACHIEVE! 

There is no destination with building your brand, it’s a journey and will continue to change as you change. That’s why working with someone like Brand Builders Group is SO KEY to growing and maintaining your personal brand!

Elle talks about the framework that allows her to discover the one truth that will be the foundation for your brand: “What problem do you solve? What is your message, that one truth to solving that problem?” If you don’t know what problem you solve, then no one else will!

“Every business where people are successful, they’re successful because they did the things that other people didn’t want to do” - Elle Petrillo