Should you buy traffic from Google? Instagram? Bing?  Facebook?  It depends.  In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic.  You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer.    
 The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s episode.
 Press and hold link to visit the page 
<a href="http://www.digitalmarketer.com/podcast/episode-07-picking-the-right-ad-platform/?utm_source=Perpetual%20Traffic&utm_medium=podcast&utm_content=episode7&utm_campaign=Podcast%20Descriptions" target="_blank">Show Page Notes</a>Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/csocareer">CSO Link</a><a href="https://perpetual-traffic.captivate.fm/contentatscale">Content At Scale</a>

Should you buy traffic from Google? Instagram? Bing? Facebook? It depends. In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic. You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer. The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s episode. Press and hold link to visit the page Show Page Notes Mentioned in this episode: CSO Link Content At Scale

Should you buy traffic from Google? Instagram? Bing? &nbsp;Facebook? &nbsp;It depends. &nbsp;In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic. &nbsp;You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer. &nbsp;&nbsp;&nbsp;
 The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s episode.
 Press and hold link to visit the page 
<a href="http://www.digitalmarketer.com/podcast/episode-07-picking-the-right-ad-platform/?utm_source=Perpetual%20Traffic&amp;utm_medium=podcast&amp;utm_content=episode7&amp;utm_campaign=Podcast%20Descriptions" rel="noopener noreferrer">Show Page Notes</a>Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/csocareer" rel="noopener noreferrer">CSO Link</a><a href="https://perpetual-traffic.captivate.fm/contentatscale" rel="noopener noreferrer">Content At Scale</a>

EP07: Picking the Right Ad Platform:  Where is Your Market Hiding?

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP07: Picking the Right Ad Platform: Where is Your Market Hiding?

EP07: Picking the Right Ad Platform: Where is Your Market Hiding?

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