I Am That Content Creator Podcast

Ep#102 Your Brain is Not Broken: How Multi-Passionate Creators Can Build Thriving Businesses


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What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed.

This episode reveals the behind-the-scenes story of how we completely pivoted during a live bootcamp, creating an entirely new offer on the fly that resonated so deeply with our audience that people were signing up before we'd even named our price. Why? Because we finally acknowledged what neurodivergent creators truly need: permission to build businesses that work with their brains, not against them.

For years, we've been told to "niche down," "stay focused," and follow strict marketing strategies. But what if those very rules are what's holding multi-passionate entrepreneurs back? Our journey proves that sometimes the most powerful business moves come from trusting your intuition and making impulsive (but informed) jumps. As Mia explains, "When we lean into our crazy psycho brains and just do the thing that we're feeling like we want to do, that's when the magic happens, that's when you become magnetic."

We're ditching intimidating marketing jargon too – transforming rigid "strategies" into approachable "game plans" that feel inviting rather than constraining. This simple language shift makes business planning more accessible for neurodivergent minds that rebel against corporate terminology.

Whether you're struggling with "shiny object syndrome," feel shame about unfinished courses, or worry your multi-passionate nature is a liability, this episode is your permission slip to create content and build a business your way. Join us to discover how Evolution, our 12-month coaching container, supports neurodivergent creators ready to turn their supposed weaknesses into their greatest strengths.

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I Am That Content Creator PodcastBy Kristen Werner & Mia Steel

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