Join the experts and guest Drew Tweito of <a href= "https://funnelboom.com/">FunnelBoom</a> as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager. IN THIS EPISODE YOU’LL LEARN: <ul> <li>What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm).</li> <li>A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.</li> <li>How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).</li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic">New Ecommerce Strategies Webinar</a>

Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager. IN THIS EPISODE YOU’LL LEARN: What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm). A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting. How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns). Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes! Mentioned in this episode: New Ecommerce Strategies Webinar

Join the experts and guest Drew Tweito of <a href="https://funnelboom.com/" rel="noopener noreferrer">FunnelBoom</a> as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager. IN THIS EPISODE YOU’LL LEARN: <ul> <li>What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm).</li> <li>A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.</li> <li>How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).</li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic" rel="noopener noreferrer">New Ecommerce Strategies Webinar</a>

EP108: How Facebook’s Ad Algorithm Works

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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