You gotta test this stuff! Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another. And be sure to tune in next week for more data on these ongoing tests! IN THIS EPISODE YOU’LL LEARN: <ul> <li>How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).</li> <li>Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).</li> <li>The button you shouldn’t click in Facebook if you need results right out of the gate. </li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic">New Ecommerce Strategies Webinar</a>

You gotta test this stuff! Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another. And be sure to tune in next week for more data on these ongoing tests! IN THIS EPISODE YOU’LL LEARN: How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds). Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half). The button you shouldn’t click in Facebook if you need results right out of the gate. Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes! Mentioned in this episode: New Ecommerce Strategies Webinar

You gotta test this stuff! Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another. And be sure to tune in next week for more data on these ongoing tests! IN THIS EPISODE YOU’LL LEARN: <ul> <li>How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).</li> <li>Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).</li> <li>The button you shouldn’t click in Facebook if you need results right out of the gate.&nbsp;</li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic" rel="noopener noreferrer">New Ecommerce Strategies Webinar</a>

EP115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

EP115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

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