After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach. Join the experts to learn the process behind Jason’s success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own. IN THIS EPISODE YOU’LL LEARN: <ul> <li>The “never-ending revolving door” tactic that can help you generate 20% more revenue.</li> <li>The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts.</li> <li>The experts’ advice on how to build authority and master your craft so you’re more in demand.</li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic">New Ecommerce Strategies Webinar</a>

After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach. Join the experts to learn the process behind Jason’s success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own. IN THIS EPISODE YOU’LL LEARN: The “never-ending revolving door” tactic that can help you generate 20% more revenue. The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts. The experts’ advice on how to build authority and master your craft so you’re more in demand. Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes! Mentioned in this episode: New Ecommerce Strategies Webinar

After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach. Join the experts to learn the process behind Jason’s success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own. IN THIS EPISODE YOU’LL LEARN: <ul> <li>The “never-ending revolving door” tactic that can help you generate 20% more revenue.</li> <li>The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts.</li> <li>The experts’ advice on how to build authority and master your craft so you’re more in demand.</li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic" rel="noopener noreferrer">New Ecommerce Strategies Webinar</a>

EP121: How This Former L.A. Cop Built a Successful Facebook Ad Consulting Business

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP121: How This Former L.A. Cop Built a Successful Facebook Ad Consulting Business

EP121: How This Former L.A. Cop Built a Successful Facebook Ad Consulting Business

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