Originally recorded in January of 2014, our guest for this episode is Jon Taffer -- widely regarded as one of the greatest authorities in the food and beverage, hotel, and hospitality industries.

If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. He runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and co-producer of Paramount Network's "Bar Rescue", a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he's offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you're running a storefront operation or a web-based company, whether you're manufacturing widgets or providing a service.

Moderated by Google Chef Paul Cingolani

Visit YouTube.com/TalksatGoogle to watch the video.