The Facebook advertising landscape has changed — again. Join the Perpetual Traffic crew as they give you a pro advertiser's view on the new features you should be using and how to use them. Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall! IN THIS EPISODE YOU’LL LEARN: <ul> <li>Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (« Listen up if you use webinar software, CRM’s, or email software).</li> <li>A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (« This feature has been around for about 6 months, but we’ve just figured out a profitable way to use it).</li> <li>Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer.</li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic">New Ecommerce Strategies Webinar</a>

The Facebook advertising landscape has changed — again. Join the Perpetual Traffic crew as they give you a pro advertiser's view on the new features you should be using and how to use them. Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall! IN THIS EPISODE YOU’LL LEARN: Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (« Listen up if you use webinar software, CRM’s, or email software). A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (« This feature has been around for about 6 months, but we’ve just figured out a profitable way to use it). Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer. Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes! Mentioned in this episode: New Ecommerce Strategies Webinar

The Facebook advertising landscape has changed — again. Join the Perpetual Traffic crew as they give you a pro advertiser's view on the new features you should be using and how to use them. Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall! IN THIS EPISODE YOU’LL LEARN: <ul> <li>Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (« Listen up if you use webinar software, CRM’s, or email software).</li> <li>A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (« This feature has been around for about 6 months, but we’ve just figured out a profitable way to use it).</li> <li>Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer.</li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic" rel="noopener noreferrer">New Ecommerce Strategies Webinar</a>

EP126: BREAKING: New Facebook Ad Features and How to Leverage Them

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP126: BREAKING: New Facebook Ad Features and How to Leverage Them

EP126: BREAKING: New Facebook Ad Features and How to Leverage Them

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