Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do? When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering. IN THIS EPISODE YOU’LL LEARN: <ul> <li>Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing.</li> <li>Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement).</li> <li>If your ad begins to “tire,” simply do this to “freshen” and reset it.</li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic">New Ecommerce Strategies Webinar</a>

Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do? When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering. IN THIS EPISODE YOU’LL LEARN: Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing. Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement). If your ad begins to “tire,” simply do this to “freshen” and reset it. Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes! Mentioned in this episode: New Ecommerce Strategies Webinar

Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do? When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering. IN THIS EPISODE YOU’LL LEARN: <ul> <li>Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing.</li> <li>Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement).</li> <li>If your ad begins to “tire,” simply do this to “freshen” and reset it.</li> </ul> Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!Mentioned in this episode:<a href="https://perpetual-traffic.captivate.fm/traffic" rel="noopener noreferrer">New Ecommerce Strategies Webinar</a>

EP131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This

EP131: Is Your Facebook Ad Campaign Underperforming? Not Getting Impressions? Do This

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