Game designer Elan Lee visited Google in 2019 to talk about the work that went into the record-setting Exploding Kittens Kickstarter. Exploding Kittens is an irreverent, highly-strategic card-game version of Russian roulette, and is the most funded game in the history of Kickstarter.

In this Talk, Elan discusses how his groundbreaking work on Alternate Reality games such as The Beast and Ilovebees made him aware of the power of positive online communities. In addition, he describes how his analysis of previous Kickstarter campaigns showed him the connection between daily community engagement and acquiring new backers.

Originally published in July 2019.

Visit YouTube.com/TalksatGoogle to watch the video.