Do you run an ecommerce company?
 If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.
 If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.
 IN THIS EPISODE YOU’LL LEARN:
  How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer.
 The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5).
 Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to.
 
 Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
 iTunes not your thing? Find us on Stitcher or at http://www.digitalmarketer.com/category/podcast/ (DigitalMarketer.com/podcast).
Mentioned in this episode:
[Free Download] DigitalMarketer's Canva Holiday Promo Pack
Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Do you run an ecommerce company? If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers. If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode. IN THIS EPISODE YOU’LL LEARN: How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer. The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5). Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at http://www.digitalmarketer.com/category/podcast/ (DigitalMarketer.com/podcast). Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising,  scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. 

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com 

13+ million downloads | 700+ episodes | Weekly since 2015

Business

Entrepreneurship

Marketing

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

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