You know, not everyone likes you. You're always going to have detractors and enemies in various stages of rage (from mild to dangerous). Just a fact of life in the biz world.

How you deal with these people – who obviously are under some mental health crisis, or just don't understand who you really are (cuz who could hate such a lovable goof as yourself?) – will define much of your life as a successful writer or entrepreneur.

The guys tackle the entire breadth of the subject here... cuz they all have deep experience from real life boondoggles. You'll learn about Kevin's Peacekeeper Dilemma (common to everyone with a hefty unmonitored dose of empathy)... and Daniel's biz philosophy of using forensic questions to find out the real reason some customers are so mad about something (hint: it's almost never what they claim to be pissed off about)... and how John went so quickly from coddling unhappy customers, to having zero tolerance for the whiney few who were incoherently angry and beyond saving.

It all slips into deep discussions of integrity in business, the challenge of being authentic in a world of phonies, and how to survive cancel culture.

Finally, you'll learn the insider's "professional code" – which most rookies only hear about after difficult years of grinding – that these guys (and their peers) live by.

You've got a front row seat for some real insider stuff here.